Google ads Case Study
Carolina Complete Dentistry - Dental Practice (USA)
Every search is an opportunity. Google Ads lets your business capture that demand the moment it happens no waiting, no guessing. We build tailored campaigns that connect you with ready-to-buy customers and turn clicks into consistent, measurable results.
Drove 156 conversions and 200 direct phone calls from a $12.2K spend, achieving an exceptional 13.95% conversion rate at an average cost per conversion of $78.41. Full conversion tracking deployed via GTM. (HIGH TICKET) )
North Carolina-based dental office Carolina Complete Dentistry is a full-service dental practice working with us to create consistent, high-quality bookings from Google Ads. The dental industry has patients searching in a clear and direct manner, for example: “dental implants near me,” or “Invisalign consultation NC.” Therefore, a strong campaign structure was important as that is how patient leads will be generated and converted to booked appointments.
Results
- 156 Total Conversions
- 200 Direct Phone Calls
- $12.2K Total Ad Spend
- 13.95% Conversion Rate
- $78.41 Cost Per Conversion
- Full GTM Conversion Tracking Deployed
200 direct phone calls generated alongside 156 form conversions patients reaching out ready to book, not just browse.
Challenges We Faced
High-Ticket Services Require High-Trust Patients
Procedures like dental implants and cosmetic dentistry aren’t impulse decisions. Patients research multiple providers before committing. The challenge was to reach people who were genuinely ready to book not just browsing.
Competitive Local Market
Dental practices are one of the most advertised service categories on Google. With multiple clinics competing for the same searches, standing out required precise targeting and compelling ad creative not just a bigger budget.
Tracking Real Outcomes, Not Just Clicks
Phone calls and booked appointments are what matter not impressions or clicks. We needed full conversion visibility to know exactly what was working and optimize accordingly.
Strategy We Implemented
1. High-Intent Keyword Targeting Focused on procedure-specific, locally-driven search terms to capture patients actively looking for dental services in the area, while filtering out low-intent or informational searches.
2. Campaign Segmentation by Service Built separate campaigns for high-value procedures so each service had its own budget, messaging, and conversion goal preventing diluted performance across the account.
3. Geo-Targeting & Call Extensions Targeted ads within the clinic’s service area and added call extensions so patients could connect directly from the search results reducing friction between search and booking.
4. Full Conversion Tracking via GTM Deployed comprehensive tracking through Google Tag Manager covering form submissions, call clicks, and appointment requests giving us clean data to optimize every campaign decision.
5. Trust-Led Ad Creative Ad copy highlighted credentials, patient experience, and procedure-specific outcomes to build confidence before the click critical for high-ticket dental services.
6. Smart Bidding & Budget Optimization Applied Maximize Conversions and Target CPA bidding while continuously managing negative keywords to eliminate wasted spend and lower cost per conversion over time.
Outcome
Thanks to our Google Ads campaign, Carolina Complete Dentistry achieved strong, measurable results:
- 156 total conversions tracked across form fills and appointment requests.
- 200 direct phone calls generated from patients ready to book.
- 13.95% conversion rate well above the dental industry average for paid search.
- $78.41 cost per conversion from a $12.2K total ad spend.
- Full conversion visibility deployed via GTM for accurate, data-driven optimization.
By combining precise local targeting with trust-focused creative and complete conversion tracking, Carolina Complete Dentistry built a reliable stream of qualified new patients booking high-value procedures consistently.